About Horizon Sales

Who We Are and What Drives Us
At Horizon Sales, our mission is to connect manufacturers with the highest-quality SMT equipment and supplies, and provide exceptional service that drives their success. Through our deep industry expertise, innovative solutions, and unwavering commitment to excellence, we aim to be the trusted partner that supports our clients’ growth and helps them achieve their manufacturing goals.

About Us

Horizon Sales was established with a vision to revolutionize the electronics manufacturing industry through exceptional sales and unparalleled customer service. Founded by Dave Trail, a seasoned professional with a passion for innovation and excellence, Horizon Sales has grown from a small one-man operation into a leading representative and distribution group in the industry.

The Beginnings

Dave Trail, the founder and owner of Horizon Sales, has been a prominent figure in the electronics manufacturing industry for over 45 years. With a wealth of experience and a clear vision, Dave started Horizon Sales in 1991. He recognized early on that Surface-Mount Technology (SMT) was poised to revolutionize the industry. Driven by the desire to be at the forefront of this emerging technology, Dave set out to create a company that would not only represent cutting-edge products but also provide outstanding support and service to clients. In the early days, Dave was known for his relentless dedication and tenacity, traveling door to door and employing a “shoot at anything that moves” approach to sales. His hard work and perseverance laid the foundation for a company committed to bridging the gap between top-tier equipment suppliers and manufacturers who rely on their products.

Our Growth

From our humble beginnings, Horizon Sales has expanded its reach and expertise, now covering the entire Midwest, as well as New York and Florida. We started as a fully remote team and have since progressed to a 4,000 sq ft facility that includes a warehouse, office, training facility, and demo room. This significant expansion reflects our growth and commitment to better serving our clients. Our team of dynamic salespeople, combined with our strong relationships with leading equipment suppliers, allows us to offer a comprehensive range of products and services to our clients.

Achievements

Over the years, Horizon Sales has earned the prestigious “Best Manufacturer’s Representative for the Americas” Global Technology Award for 7 consecutive years. In addition, we have received numerous awards from our equipment suppliers, including Best Representative of the Year, Highest Sales of the Year, Highest Number of Machines Sold in a Year, Most Purchase Orders, and Top Sales Group. These accolades are a testament to our unwavering dedication to excellence and our commitment to delivering exceptional results for our clients.

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